Glew-Ed Blog
Aligning marketing and business objectives: why it matters and how to do it
A lack of alignment between marketing and business goals makes it hard to focus resources, defend decisions or demonstrate the value of marketing. This article explains why alignment is fundamental and how to do it.
Small budget market research for big ambition SMEs + 4 ways to start
Market research helps you better understand your customers, your competitors or peers, and helps you make better decisions. This article explains when market research is needed, what the two main types are, and how to get started.
New UK business data survey shows many small businesses missing out
Wave 2 of the UK ‘Business data use and productivity study’ reveals that smaller businesses are less likely to benefit from data use and access public data. This article highlights the key findings and explains what Glew is doing to address it.
Using segmentation as a decision-making tool to attract and retain customers
Many organisations aren’t maximising the potential segmentation has. This article looks at the difference between segments and personas, the purposes and benefits market and customer segmentation can have, and 3 steps to get started.
Take the pressure off sales by focusing on customer awareness levels
When we consider the traditional marketing funnel it’s easy to see why we feel pressured when it comes to sales. But if we flip the funnel, we move the focus from us to the customer.
Tackling common data and marketing challenges
Managing and making sense of data is a big challenge for marketers and business leaders. But there are some simple steps you can follow to get your marketing data clean, connected, sustained, legit and optimised.
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