Glew-Ed Blog

Answers to common marketing questions – Part 1

Answers to common marketing questions – Part 1

I recently recorded a podcast on freelancers’ biggest headache: marketing. Interestingly, many of the marketing questions from the Freelance Heroes community echoed those I hear from business owners who have been up and running for years. And ultimately, they...

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How to steer your marketing through coronavirus

How to steer your marketing through coronavirus

The coronavirus outbreak has thrown up many questions we just can’t answer. But there are some questions you can address in relation to your marketing strategy to prepare your business for whatever lies in store. While many would agree that now is not the time to make...

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Why authentic marketing is so powerful for business

Why authentic marketing is so powerful for business

Whether you love or hate the term, authenticity is good for business. But authenticity as a concept is often misunderstood and its power can be underestimated. If you can answer yes to the following three questions, it’s probably safe to say you’re of an authentic...

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Marketing Mental Health: influencers & agencies

Marketing Mental Health: influencers & agencies

In sport, a red card usually signals bad behaviour. In 2017, Legal & General used it as a metaphor in their award-winning ‘Not a Red Card’ campaign. Speaking at a CIM event at the Eagle Lab in Cardiff, Michael Took, a Social Media Consultant for Legal &...

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What is agile marketing and how does it help staff?

What is agile marketing and how does it help staff?

I was delighted to be able to organise an event for the CIM Wales Board on Agile Marketing. I’m no stranger to the challenges of internal comms, particularly when it comes to geographically dispersed companies, and having met with the DevOpsGroup team previously they...

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Misconceptions about marketing small businesses

Misconceptions about marketing small businesses

The majority of start-ups and small businesses understand the importance of marketing in helping them stand out. But many have a few understandable misconceptions about it that can prevent them from growing their business in the direction they want to go. Here are...

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