Glew-Ed Blog
DIY Customer Insights: Using storytelling to understand customers
Understanding the why behind their customers’ behaviour is a huge challenge for marketers. This article provides a step-by-step guide on how to run customer interviews to help fill the data gaps and truly understand customers.
How to get your marketing data decision ready: free template to download
A step by step guide and free two-page template to prepare your marketing data for visualisation and analysis. Understand which questions you need your marketing data to answer and develop a roadmap to improve it.
Aligning marketing and business objectives: why it matters and how to do it
A lack of alignment between marketing and business goals makes it hard to focus resources, defend decisions or demonstrate the value of marketing. This article explains why alignment is fundamental and how to do it.
Small budget market research for big ambition SMEs + 4 ways to start
Market research helps you better understand your customers, your competitors or peers, and helps you make better decisions. This article explains when market research is needed, what the two main types are, and how to get started.
New UK business data survey shows many small businesses missing out
Wave 2 of the UK ‘Business data use and productivity study’ reveals that smaller businesses are less likely to benefit from data use and access public data. This article highlights the key findings and explains what Glew is doing to address it.
Using segmentation as a decision-making tool to attract and retain customers
Many organisations aren’t maximising the potential segmentation has. This article looks at the difference between segments and personas, the purposes and benefits market and customer segmentation can have, and 3 steps to get started.
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