Glew-Ed Blog

Answers to common marketing questions – Part 2

Answers to common marketing questions – Part 2

Sub brands, diversifying, niching, social media algorithms and more: marketing is a topic of concern for most new business owners, but it’s also one that continues to challenge those who have established a successful business. In this blog I answer 7 more common marketing questions.

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Answers to common marketing questions – Part 1

Answers to common marketing questions – Part 1

Many of the marketing questions freelancers and business start-ups have echo those I hear from business owners who have been up and running for years, highlighting the need for a marketing strategy whatever size your business. This article contains answers to 7 of them.

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How to steer your marketing through coronavirus

How to steer your marketing through coronavirus

Now might not be the ideal time to make radical changes to your marketing strategy, but it could be a good time to reflect on your existing plans or start putting down the foundations for a post-coronavirus marketing strategy.

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Why authentic marketing is so powerful for business

Why authentic marketing is so powerful for business

Whether you love or hate the term, authenticity is good for business. But authenticity as a concept is often misunderstood and its power can be underestimated. If you can answer yes to the following three questions, it’s probably safe to say you’re of an authentic...

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Marketing Mental Health: influencers & agencies

Marketing Mental Health: influencers & agencies

In sport, a red card usually signals bad behaviour. In 2017, Legal & General used it as a metaphor in their award-winning ‘Not a Red Card’ campaign. Speaking at a CIM event at the Eagle Lab in Cardiff, Michael Took, a Social Media Consultant for Legal &...

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What is agile marketing and how does it help staff?

What is agile marketing and how does it help staff?

Lessons from CIM Wales' event on Agile Marketing   I’m no stranger to the challenges of internal comms, particularly when it comes to geographically dispersed companies, and having met with the DevOpsGroup team previously they struck me as an ideal case study for...

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