marketing that connects
Strategic marketing consultancy helping and empowering organisations to develop clarity, confidence and capacity in their marketing
Need to define or refine a marketing strategy?
Glew can help you develop and implement a marketing strategy, providing focus on where to invest and how to set up for success.
Whether you’re starting from scratch, your current strategy needs some external oversight, or you just need some extra help mapping out your customer journey or visualising your target audiences, Glew’s outsourced marketing services free up time for you to deliver on your business goals.
Need to carry out market research or develop insights?
Glew’s impartial market research services can bring clarity to your marketing, helping you to better understand your target audiences, competitors and brand position.
From survey design to focus groups, one-to-one interviews to desk research, Glew works collaboratively with your key stakeholders to help you align teams, improve communication and maximise the value of your marketing.
Need interim or overflow marketing support?
If you’re looking to bridge a temporary skills gap or find a more viable alternative to an in-house senior marketer, Glew can provide strategic marketing support on a temporary, ad hoc or project basis.
Whether you’re going through a period of fast growth, implementing new marketing strategies or have an early to mid-level marketing employee in need of coaching, Glew’s flexible marketing expertise will fit around and complement that of your existing team.
How Glew can help
If focusing and managing your marketing activity is a challenge, you’re not on your own. Even the most well-resourced charities and businesses struggle to fit it all in and fit it all together.
Without regular strategic input, marketing can become reactive and disjointed, which leads to wasted resource and impacts marketing’s commercial value.
Glew’s outsourced strategic marketing services give you the capacity to reflect on the full marketing picture, clarifying your strategy so it aligns with your business goals and giving you confidence in your approach. Find out how you can benefit from marketing that connects.
Case studies
Cerebral Palsy Cymru
Supporting a children’s charity to increase engagement, reach and income Who Early intervention is essential for babies and children who have or who are at high risk of having cerebral palsy. I had the pleasure of working with Cerebral Palsy Cymru ahead of the opening...
FNF
Bridging the strategic marketing gap for a UK charity with global goals Who The Florence Nightingale Foundation (FNF) is a UK-based charity which supports the leadership development of nurses and midwives. In the 87 years they’ve been running, FNF’s programmes have...
Ogi
A sustainable insights strategy for an ambitious tech firm Who Fast-growing Welsh broadband and telephone provider Ogi saw an opportunity in Glew’s market research and insights services to help them develop the structure and rich insights they needed to drive tactical...
Lubas Medical
Who - the client Lubas Medical Ltd. provide medical training and medical staff across the UK and internationally. Over the past 20+ years, the company has built a robust brand and clientele; its Sports Trauma course was the first of its kind, and they are the...
Evans Pharmacy
Who - the client The trend towards healthier living and the Welsh Government’s commitment to fund more pharmacy services presented Evans Pharmacy with an ideal opportunity to review its brand position and establish a more integrated marketing strategy. Why Glew? Aware...
"Georgie’s Marketing Strategy and Action Plan was based on an intensive workshop with the team and a detailed audit of the Trust’s Business Strategy, action plans, and analysis of the social media accounts and customer usage of the venues. Georgie very quickly had a good understanding of the business, what the Trust was doing well and where it needed to improve. Georgie is extremely knowledgeable, but was able to explain complex approaches in a very easy to understand way."
Sally Church, Interim CEO
“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with. We would definitely recommend her marketing consultancy to other businesses.”
Ita McNeil-Jones, Director
"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”
Chris Lubas, Director
"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."
Emma Morgan, Founder and Director
"Georgina is a thoughtful marketer and helped my business, HR Dept through a period of rapid expansion putting in place a marketing strategy and helping me and me team understand our ideal clients (client Avatar). Her work was very thorough and full of insightful recommendations. I would have no hesitation to recommend Georgina as an incredibly knowledgeable and highly competent marketing professional."
Caryl Thomas, Director
"We’re delighted with Georgie's work. She is extremely knowledgeable and skilled in several fields and got to grips very quickly with the complexities of what we're trying to achieve.
"Georgie has added real value to the team, consistently exceeding expectations. She is a people person, likeable and a strong communicator who is sensitive to how to get the right results from others."
Sarah Vining, Head of Brand and Engagement
“Georgie has developed an effective strategy for us to raise our profile, reach more people and support our fundraising and combine that with innovative and inspiring campaigns.
“Georgie has always gone the extra mile for us, combining a creative flair with a willingness to work really hard. She is also a delight to work with and always the consummate professional. It is no exaggeration to say that Georgie’s work has been transformative.”
Dr Victoria Winckler, Director
Glew-ed Blog
How planning a day out can guide your customer journey map
One of the best ways to develop a robust marketing strategy is to map the current customer journey.
Reflecting on a customer journey you’ve been on yourself can be a great way to start.
Mini Marketers: help your children understand marketing
Download a free holiday activity pack to help children understand what marketers do this summer. It’s a fun way to help them learn by asking, planning, mapping, investigating, calculating – even baking!
Branding: the method in the marketing madness
To market and mobilise a brand efficiently, you need a good method and that is what clear, consistent, connected branding gives you. How to get it right? This is what the branding experts say.
Contact
07950 359965
Ty Merlin, Caerphilly Business Park, Van Rd, Caerphilly CF83 3GS
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Get in touch for a free half hour consultation today