Data-driven marketing for growth and impact
Glew provides outsourced and fractional support to move marketing from ad hoc and overwhelmed to deliberate and focused.
When marketing feels complicated
Glew can provide clarity, by auditing your current marketing data and carrying out research into your clients, competitors and the external market to create evidence and understanding of your opportunities and priorities.
When you need focus and alignment
Glew consolidates, turning insights into easy-to-digest resources and roadmaps that staff and suppliers can get on board with. These can include marketing strategies, end-to-end customer journeys, customer segmentations and personas.
When you need to take or inspire action
Glew cultivates, working collaboratively to create manageable implementation plans and measurement dashboards which help you to monitor progress and make easier and more targeted decisions to achieve your goals.
Who is Glew
Glew is Georgie Lewindon, a Chartered Marketer and qualified Data Analyst with over 20 years of experience building and implementing data-led marketing strategies.
Glew works directly and in partnership with professional services, tech and IT firms, consultancies and non-profits.
Glew’s collaborative, client-centred process has been designed to empower more organisations to understand, structure and embed a data-driven approach to marketing.
Stories
Ogi – Telecoms Data Mapping
Mapping client and lead data to support a telecoms go-to-market strategy A fast-growth business in a highly competitive market Welsh telecoms company Ogi needed a way to understand their business clients and inform their Business Sales and Marketing Strategy. The...
Oxfam – Audience Segmentation
Delivering an audience segmentation to support a £400million charitable ambition Revisiting and diversifying audiences As part of Oxfam’s new strategy ‘Transforming for a Radically Better World’, and in the light of radically evolving social behaviour, Oxfam...
Abbeyfield – Co-living Insights
Devising an insights-led marketing strategy for an independent living provider Developing a strategic marketing foundation Housing Association Abbeyfield Bristol & Keynsham provide a novel alternative for people in later life who want to keep living independently:...
Cerebral Palsy Cymru
Supporting a children’s charity to increase engagement, reach and income Who Early intervention is essential for babies and children who have or who are at high risk of having cerebral palsy. I had the pleasure of working with Cerebral Palsy Cymru ahead of the opening...
FNF
Bridging the strategic marketing gap for a UK charity with global goals Who The Florence Nightingale Foundation (FNF) is a UK-based charity which supports the leadership development of nurses and midwives. In the 87 years they’ve been running, FNF’s programmes have...
Ogi
A sustainable insights strategy for an ambitious tech firm Who Fast-growing Welsh broadband and telephone provider Ogi saw an opportunity in Glew’s market research and insights services to help them develop the structure and rich insights they needed to drive tactical...
“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with. We would definitely recommend her marketing consultancy to other businesses.”
Ita McNeil-Jones, Director
"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”
Chris Lubas, Director
"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."
Emma Morgan, Founder and Director
"We’re delighted with Georgie's work. She is extremely knowledgeable and skilled in several fields and got to grips very quickly with the complexities of what we're trying to achieve.
"Georgie has added real value to the team, consistently exceeding expectations. She is a people person, likeable and a strong communicator who is sensitive to how to get the right results from others."
Sarah Vining, Head of Brand and Engagement
Insights
Small budget market research for big ambition SMEs
Why market research helps you save time and money, when it’s needed and an overview of the two main types: primary and secondary.
New UK business data survey shows many small businesses missing out
Wave 2 of the UK ‘Business data use and productivity study’ reveals that smaller businesses are less likely to benefit from data use and access public data. This article highlights the key findings and explains what Glew is doing to address it.
Segments v. personas: using segmentation as a decision-making tool to attract and retain customers
Many organisations aren’t maximising the potential segmentation has. This article looks at the different purposes and benefits market and customer segmentation can have and gives you 3 steps to get started.
Contact
07950 359965
Ty Merlin, Caerphilly Business Park, Van Rd, Caerphilly CF83 3GS
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