marketing that connects

Glew provides data-driven strategic marketing consultancy to bring clarity, confidence and credibility to your marketing.

Glew Marketing Strategy template

Need to define or refine a marketing strategy?

Glew can help you develop and implement a marketing strategy, providing focus on where to invest and how to set up for success. 

Whether you’re starting from scratch, your current strategy needs some external oversight, or you just need some extra help mapping out your customer journey or visualising your target audiences, Glew’s outsourced marketing services give you confidence to make marketing decisions that are driven by data.

Glew marketing management services

Need to carry out market research or develop insights?

Glew’s impartial market research services can bring clarity to your marketing, helping you to better understand your target audiences, competitors and brand position.   

From survey design to focus groups, one-to-one interviews to desk research, Glew works collaboratively with your key stakeholders to help you align teams, improve communication and demonstrate the credibility of your marketing.

Need interim or overflow marketing support?

If you’re looking to bridge a temporary skills gap or find a more viable alternative to an in-house marketer, researcher, or data and insights specialist, Glew can provide strategic marketing support on a temporary, ad hoc or project basis.

Whether you’re going through a period of fast growth, implementing new marketing strategies or have an early to mid-level marketing employee in need of coaching, Glew’s flexible marketing expertise will fit around and complement that of your existing team. 

animation logo of glew marketing that connects

How Glew can help

If focusing and managing your marketing activity is a challenge, you’re not on your own. Even the most well-resourced charities and businesses struggle to fit it all in and fit it all together.

Without regular strategic input, marketing can become reactive and disjointed, which leads to wasted resource and impacts marketing’s commercial value. 

Glew’s outsourced strategic marketing services give you the capacity to reflect on the full marketing picture, clarifying your strategy so it aligns with your business goals and giving you confidence in your approach. Find out how you can benefit from marketing that connects.

Case studies

Ogi – Telecoms Data Mapping

Ogi – Telecoms Data Mapping

Mapping client and lead data to support a telecoms go-to-market strategy A fast-growth business in a highly competitive market Welsh telecoms company Ogi needed a way to understand their business clients and inform their Business Sales and Marketing Strategy. The...

Oxfam – Audience Segmentation

Oxfam – Audience Segmentation

Delivering an audience segmentation to support a £400million charitable ambition   Revisiting and diversifying audiences As part of Oxfam’s new strategy ‘Transforming for a Radically Better World’, and in the light of radically evolving social behaviour, Oxfam...

Abbeyfield – Co-living Insights

Abbeyfield – Co-living Insights

Devising an insights-led marketing strategy for an independent living provider Developing a strategic marketing foundation Housing Association Abbeyfield Bristol & Keynsham provide a novel alternative for people in later life who want to keep living independently:...

Cerebral Palsy Cymru

Cerebral Palsy Cymru

Supporting a children’s charity to increase engagement, reach and income Who Early intervention is essential for babies and children who have or who are at high risk of having cerebral palsy. I had the pleasure of working with Cerebral Palsy Cymru ahead of the opening...

FNF

FNF

Bridging the strategic marketing gap for a UK charity with global goals Who The Florence Nightingale Foundation (FNF) is a UK-based charity which supports the leadership development of nurses and midwives. In the 87 years they’ve been running, FNF’s programmes have...

Ogi

Ogi

A sustainable insights strategy for an ambitious tech firm Who Fast-growing Welsh broadband and telephone provider Ogi saw an opportunity in Glew’s market research and insights services to help them develop the structure and rich insights they needed to drive tactical...

Glew-ed Blog

Data and Marketing – Getting Started

Data and Marketing – Getting Started

Data is a big challenge for marketers and business leaders alike. Dirty data: 45% of marketers say making sense of inaccurate and inconsistent data is one of their top three-time wasters. State of Branding Report, 2021 Under-utilised data: 52% of businesses who handle...

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