Strategic Marketing Services
Glew provides outsourced marketing consultancy services to businesses who recognise the need for a more structured approach to their marketing.
How Glew can help
Many of the organisations I work with have no marketing strategy or senior in-house expertise. Often, day-to-day business has meant marketing has taken a back seat or been ad hoc and limited to promotional activities.
As a result, it can feel reactive and disjointed and is often not delivering the value it could be.
I specialise in helping businesses review and reconnect their marketing with their business goals to give them greater confidence in where to invest resources. A strategic marketing plan helps them connect with the audiences they need to, freeing up resources to enable them to achieve greater commercial value from their marketing.
I work with a whole range of professional services, educational and not for profit organisations, using investigative marketing processes to provide clarity and structure. My guidance is always realistic and focused on what is feasible.
Need help managing marketing?
I also provide workshops and strategic guidance to help you communicate with key stakeholders and build employee engagement with your brand.
Need a marketing strategy?
My research and analytics service provides insights into your clients, competitors and market, consolidating your data to help you position and market your brand efficiently.
Need flexible marketing expertise?
I can also help coach, onboard or mentor graduate or early career marketing employees.
"Georgie’s Marketing Strategy and Action Plan was based on an intensive workshop with the team and a detailed audit of the Trust’s Business Strategy, action plans, and analysis of the social media accounts and customer usage of the venues. Georgie very quickly had a good understanding of the business, what the Trust was doing well and where it needed to improve. Georgie is extremely knowledgeable, but was able to explain complex approaches in a very easy to understand way."
Sally Church, Interim CEO
“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with. We would definitely recommend her marketing consultancy to other businesses.”
Ita McNeil-Jones, Director
"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”
Chris Lubas, Director
"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."
Emma Morgan, Founder and Director
"Georgina is a thoughtful marketer and helped my business, HR Dept through a period of rapid expansion putting in place a marketing strategy and helping me and me team understand our ideal clients (client Avatar). Her work was very thorough and full of insightful recommendations. I would have no hesitation to recommend Georgina as an incredibly knowledgeable and highly competent marketing professional."
Caryl Thomas, Director
Sub brands, diversifying, niching, social media algorithms and more: marketing is a topic of concern for most new business owners, but it’s also one that continues to challenge those who have established a successful business. In this blog I answer 7 more common marketing questions.
Many of the marketing questions freelancers and business start-ups have echo those I hear from business owners who have been up and running for years, highlighting the need for a marketing strategy whatever size your business. This article contains answers to 7 of them.
Now might not be the ideal time to make radical changes to your marketing strategy, but it could be a good time to reflect on your existing plans or start putting down the foundations for a post-coronavirus marketing strategy.
Britannia House, Caerphilly Business Park, Van Rd, Caerphilly CF83 3GG
Get in touch for a free half hour consultation today