The 5Cs framework provides a simple but comprehensive way to audit the foundations of your marketing strategy. Use Glew’s free interactive checklist to review yours today.

It's been impossible to avoid all the hype around ChatGPT. But what is its actual relevance for businesses and marketers, and is it ethical? To try it out, I put my burning questions about marketing to ChatGPT 3. Due to the sheer volume of information provided, some...

As a business owner, you might have an idea of the number and types of clients you need to aim for. You might even have pinned your goals down to specific industries or organisation sizes. But if your approach is still to sign up ‘anyone who will pay’, it might be...

Sub brands, diversifying, niching, social media algorithms and more: marketing is a topic of concern for most new business owners, but it’s also one that continues to challenge those who have established a successful business. In this blog I answer 7 more common marketing questions.

Many of the marketing questions freelancers and business start-ups have echo those I hear from business owners who have been up and running for years, highlighting the need for a marketing strategy whatever size your business. This article contains answers to 7 of them.