Market Research and Insights
Gather and simplify the data and insights you need to be competitive and grow by carrying out cost-effective market research and streamlining your marketing processes.
How Glew can help
Glew can enrich your customer and competitor insights by carrying out or coordinating market research activities, visualising complex information in easy to understand ways, and providing strategic guidance to transform your processes and offering.
Customer and competitor insights are more important than ever when it comes to developing a competitive offering and brand position.
As a member of the Market Research Society, Glew can help you to assess and develop valuable insights through surveys, focus groups, interviews or desk research. Results can be presented in a variety of formats, including maps, case studies, presentations or spreadsheets to suit your requirements.
Often organisations have a wealth of data, but no system for integrating or updating it to derive actionable insights. Likewise, there is a huge amount of publicly available data that can be drawn on in understanding the market.
Glew can work with your IT and CRM providers to organise and analyse this data, providing recommendations to guide your ongoing marketing direction.
"Georgie’s Marketing Strategy and Action Plan was based on an intensive workshop with the team and a detailed audit of the Trust’s Business Strategy, action plans, and analysis of the social media accounts and customer usage of the venues. Georgie very quickly had a good understanding of the business, what the Trust was doing well and where it needed to improve. Georgie is extremely knowledgeable, but was able to explain complex approaches in a very easy to understand way."
Sally Church, Interim CEO
“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with. We would definitely recommend her marketing consultancy to other businesses.”
Ita McNeil-Jones, Director
"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”
Chris Lubas, Director
"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."
Emma Morgan, Founder and Director
"Georgina is a thoughtful marketer and helped my business, HR Dept through a period of rapid expansion putting in place a marketing strategy and helping me and me team understand our ideal clients (client Avatar). Her work was very thorough and full of insightful recommendations. I would have no hesitation to recommend Georgina as an incredibly knowledgeable and highly competent marketing professional."
Caryl Thomas, Director
"We’re delighted with Georgie's work. She is extremely knowledgeable and skilled in several fields and got to grips very quickly with the complexities of what we're trying to achieve.
"Georgie has added real value to the team, consistently exceeding expectations. She is a people person, likeable and a strong communicator who is sensitive to how to get the right results from others."
Sarah Vining, Head of Brand and Engagement
“Georgie has developed an effective strategy for us to raise our profile, reach more people and support our fundraising and combine that with innovative and inspiring campaigns.
“Georgie has always gone the extra mile for us, combining a creative flair with a willingness to work really hard. She is also a delight to work with and always the consummate professional. It is no exaggeration to say that Georgie’s work has been transformative.”
Dr Victoria Winckler, Director
Remove the discomfort of marketing by focusing on serving not selling with the 5 levels of customer awareness. A how-to example and 10 more tips to market as an introvert.
Wales Tech Week 2023 Technology Connected's Welsh technology showcase event came to the ICC in Newport for the first time this week, and it was an impressive affair. It would seem, as the keynote speaker at the Women in Tech lunch Dr Parves Khan said, that "Wales tech...
SCQuARE®-ing your marketing presentation isn’t just a great way to prepare for and navigate those often-challenging cases for resource or change; it’s can also be useful for external presentations and even for structuring everyday emails.
Britannia House, Caerphilly Business Park, Van Rd, Caerphilly CF83 3GG
Get in touch for a free half hour consultation today