Market research & Insights

“Now more than ever it is crucial for businesses to fully understand their customer base and their potential audience.

"Georgie’s work has really helped us to get under the skin of purchasing decision making and customer sentiment.”

Sally-Anne Skinner, Chief Revenue Officer

"Glew took us through a great journey, captured and refined data through the workshops, and produced a living breathing marketing strategy that is an excellent roadmap.

"I've not seen anything like this in previous firms, so I think this will put us in a very good position."

Paul Lubas, Co-founder

“Georgie’s approach was values-based from the outset, which made her a great fit for Oxfam. She took time to understand our organisation, strategy and culture, making colleagues feel seen and included. This was pivotal in ensuring the work was adopted by a range of teams. The segmentation is a fantastic piece of work which will deliver value to Oxfam for many years to come.”

Richard Thorne, Head of Insights

"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”

Chris Lubas, Director

“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with.” 

Ita McNeil-Jones, Director

"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."

Emma Morgan, Founder and Director

“Georgie was fantastic in supporting us and understanding the needs of the organisation. Her interviews with our residents and their families gave valuable marketing insights, and proved useful information to help us improve our services. We have a much better understanding of our marketing needs, feel more confident in our approach and marketing decision-making, and with a new in-house marketing officer now in place, are able to deliver the strategy.”

Adam Rees, Chief Executive Officer

“It is no exaggeration to say that Glew’s work has been transformative for the Bevan Foundation’s profile, messaging and communications. Georgie quickly understood our requirements including our charitable purpose and concerns about equality and justice. She has developed a very effective strategy for us to segment our audience, raise our profile and reach, and support our fundraising with innovative and inspiring campaigns.”

Dr Victoria Winckler, Director

“Georgie has an excellent ability to ask the right questions and draw together many sources of information to inform the next steps. This wasn't a standardised or "off the shelf" approach to strategy development. It was collaborative and responsive.

“Since we’ve had the new strategy, our reach has increased to 250,000, income to £4.5 million, and we are well set up to achieve our goal of reaching 1 million nurses and midwives by 2027.”

Dr Gemma Stacey, Florence Nightingale Foundation