Marketing Strategy

Avoid marketing overwhelm and uncertainty for you and your team by structuring your marketing plan and keeping it up to date with interactive reviews.

How Glew can help

Glew can help you develop a robust, evidence-based marketing strategy which connects your marketing activity directly to your business goals, engages internal teams and stakeholders, and simplifies your marketing decisions. 

Marketing Strategy development

Whether it’s a simple one page plan that everyone can quickly get on board with, or a full blown strategy document to support funder or stakeholder needs, any strategic marketing approach is better than none.

You may be looking to increase your leads or improve your conversion or retention rate, or simply check that you’re on the right track; spending time reviewing where you’ve been and where you want to go will help you identify opportunities you might not have considered as well as highlighting where you could be saving money and time.

Strategy sessions

Glew’s outsourced strategy sessions are a great way to bring your employees together to objectively reflect on what you’re doing and create succinct action plans and visual outputs. They can also help to develop buy-in with senior stakeholders and board members.

Strategy sessions can be carried out in your offices or virtually. The focus can be adapted according to your needs but can include persona development, brand positioning/ messaging, specific product/ service approaches, stakeholder analysis and target audience analysis.

Case studies

Cerebral Palsy Cymru

Cerebral Palsy Cymru

Supporting a children’s charity to increase engagement, reach and income Who Early intervention is essential for babies and children who have or who are at high risk of having cerebral palsy. I had the pleasure of working with Cerebral Palsy Cymru ahead of the opening...

FNF

FNF

Bridging the strategic marketing gap for a UK charity with global goals Who The Florence Nightingale Foundation (FNF) is a UK-based charity which supports the leadership development of nurses and midwives. In the 87 years they’ve been running, FNF’s programmes have...

Ogi

Ogi

A sustainable insights strategy for an ambitious tech firm Who Fast-growing Welsh broadband and telephone provider Ogi saw an opportunity in Glew’s market research and insights services to help them develop the structure and rich insights they needed to drive tactical...

Lubas Medical

Lubas Medical

Who - the client Lubas Medical Ltd. provide medical training and medical staff across the UK and internationally. Over the past 20+ years, the company has built a robust brand and clientele; its Sports Trauma course was the first of its kind,  and they are the...

Evans Pharmacy

Evans Pharmacy

Who - the client The trend towards healthier living and the Welsh Government’s commitment to fund more pharmacy services presented Evans Pharmacy with an ideal opportunity to review its brand position and establish a more integrated marketing strategy. Why Glew? Aware...

Glew-ed Blog

23 insights to help navigate the changing digital landscape

23 insights to help navigate the changing digital landscape

Wales Tech Week 2023 Technology Connected's Welsh technology showcase event came to the ICC in Newport for the first time this week, and it was an impressive affair. It would seem, as the keynote speaker at the Women in Tech lunch Dr Parves Khan said, that "Wales tech...

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