Marketing Strategy

Avoid marketing overwhelm and uncertainty for you and your team by structuring your marketing plan and keeping it up to date with interactive reviews.

How Glew can help

Glew can help you develop a robust, evidence-based marketing strategy which connects your marketing activity directly to your business goals, engages internal teams and stakeholders, and simplifies your marketing decisions. 

Marketing Strategy development

Whether it’s a simple one page plan that everyone can quickly get on board with, or a full blown strategy document to support funder or stakeholder needs, any strategic marketing approach is better than none.

You may be looking to increase your leads or improve your conversion or retention rate, or simply check that you’re on the right track; spending time reviewing where you’ve been and where you want to go will help you identify opportunities you might not have considered as well as highlighting where you could be saving money and time.

Strategy sessions

Glew’s outsourced strategy sessions are a great way to bring your employees together to objectively reflect on what you’re doing and create succinct action plans and visual outputs. They can also help to develop buy-in with senior stakeholders and board members.

Strategy sessions can be carried out in your offices or virtually. The focus can be adapted according to your needs but can include persona development, brand positioning/ messaging, specific product/ service approaches, stakeholder analysis and target audience analysis.

Glew-ed Blog

23 insights to help navigate the changing digital landscape

23 insights to help navigate the changing digital landscape

Wales Tech Week 2023 Technology Connected's Welsh technology showcase event came to the ICC in Newport for the first time this week, and it was an impressive affair. It would seem, as the keynote speaker at the Women in Tech lunch Dr Parves Khan said, that "Wales tech...

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