How Glew can help
Investing in an integrated, evidence-based marketing strategy will help you reconnect your marketing activity with your business goals. It will give you a structure and clear action plan to move forward.
Whether you’re looking to increase your leads or improve your conversion or retention rate, having a strategic marketing plan in place is invaluable. As well as helping you identify opportunities for growth, it will highlight where you could be saving money and time.
If you want to review your existing marketing strategy or are considering launching a new service, marketing research and analytics will help you gain valuable understanding and clarity.
Whether it’s surveying your existing clients, carrying out focus groups with potential prospects, helping you stand out from your competitors, or deriving insights from multiple data sources, this knowledge is an essential first step to marketing efficiently.
"Georgie’s Marketing Strategy and Action Plan was based on an intensive workshop with the team and a detailed audit of the Trust’s Business Strategy, action plans, and analysis of the social media accounts and customer usage of the venues. Georgie very quickly had a good understanding of the business, what the Trust was doing well and where it needed to improve. Georgie is extremely knowledgeable, but was able to explain complex approaches in a very easy to understand way."
Sally Church, Interim CEO
“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with. We would definitely recommend her marketing consultancy to other businesses.”
Ita McNeil-Jones, Director
"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”
Chris Lubas, Director
"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."
Emma Morgan, Founder and Director
"Georgina is a thoughtful marketer and helped my business, HR Dept through a period of rapid expansion putting in place a marketing strategy and helping me and me team understand our ideal clients (client Avatar). Her work was very thorough and full of insightful recommendations. I would have no hesitation to recommend Georgina as an incredibly knowledgeable and highly competent marketing professional."
Caryl Thomas, Director
Sub brands, diversifying, niching, social media algorithms and more: marketing is a topic of concern for most new business owners, but it’s also one that continues to challenge those who have established a successful business. In this blog I answer 7 more common marketing questions.
Many of the marketing questions freelancers and business start-ups have echo those I hear from business owners who have been up and running for years, highlighting the need for a marketing strategy whatever size your business. This article contains answers to 7 of them.
Now might not be the ideal time to make radical changes to your marketing strategy, but it could be a good time to reflect on your existing plans or start putting down the foundations for a post-coronavirus marketing strategy.
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