Marketing Strategy
Avoid marketing overwhelm and uncertainty for you and your team by structuring your marketing plan and keeping it up to date with interactive reviews.


How Glew can help
Glew can help you develop a robust, evidence-based marketing strategy which connects your marketing activity directly to your business goals, engages internal teams and stakeholders, and simplifies your marketing decisions.
Marketing Strategy development
Whether it’s a simple one page plan that everyone can quickly get on board with, or a full blown strategy document to support funder or stakeholder needs, any strategic marketing approach is better than none.
You may be looking to increase your leads or improve your conversion or retention rate, or simply check that you’re on the right track; spending time reviewing where you’ve been and where you want to go will help you identify opportunities you might not have considered as well as highlighting where you could be saving money and time.
Strategy sessions
Glew’s outsourced strategy sessions are a great way to bring your employees together to objectively reflect on what you’re doing and create succinct action plans and visual outputs. They can also help to develop buy-in with senior stakeholders and board members.
Strategy sessions can be carried out in your offices or virtually. The focus can be adapted according to your needs but can include persona development, brand positioning/ messaging, specific product/ service approaches, stakeholder analysis and target audience analysis.
"Georgie’s Marketing Strategy and Action Plan was based on an intensive workshop with the team and a detailed audit of the Trust’s Business Strategy, action plans, and analysis of the social media accounts and customer usage of the venues. Georgie very quickly had a good understanding of the business, what the Trust was doing well and where it needed to improve. Georgie is extremely knowledgeable, but was able to explain complex approaches in a very easy to understand way."
Sally Church, Interim CEO
“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with. We would definitely recommend her marketing consultancy to other businesses.”
Ita McNeil-Jones, Director
"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”
Chris Lubas, Director
"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."
Emma Morgan, Founder and Director
"Georgina is a thoughtful marketer and helped my business, HR Dept through a period of rapid expansion putting in place a marketing strategy and helping me and me team understand our ideal clients (client Avatar). Her work was very thorough and full of insightful recommendations. I would have no hesitation to recommend Georgina as an incredibly knowledgeable and highly competent marketing professional."
Caryl Thomas, Director
"We’re delighted with Georgie's work. She is extremely knowledgeable and skilled in several fields and got to grips very quickly with the complexities of what we're trying to achieve.
"Georgie has added real value to the team, consistently exceeding expectations. She is a people person, likeable and a strong communicator who is sensitive to how to get the right results from others."
Sarah Vining, Head of Brand and Engagement
“Georgie has developed an effective strategy for us to raise our profile, reach more people and support our fundraising and combine that with innovative and inspiring campaigns.
“Georgie has always gone the extra mile for us, combining a creative flair with a willingness to work really hard. She is also a delight to work with and always the consummate professional. It is no exaggeration to say that Georgie’s work has been transformative.”
Dr Victoria Winckler, Director
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Get approval and budget for your marketing project with SCQuARE®
SCQuARE®-ing your marketing presentation isn’t just a great way to prepare for and navigate those often-challenging cases for resource or change; it’s can also be useful for external presentations and even for structuring everyday emails.
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