Answers to common marketing questions – Part 1

Answers to common marketing questions – Part 1

I recently recorded a podcast on freelancers’ biggest headache: marketing. Interestingly, many of the marketing questions from the Freelance Heroes community echoed those I hear from business owners who have been up and running for years. And ultimately, they...
How to steer your marketing through coronavirus

How to steer your marketing through coronavirus

The coronavirus outbreak has thrown up many questions we just can’t answer. But there are some questions you can address in relation to your marketing strategy to prepare your business for whatever lies in store. While many would agree that now is not the time to make...
Marketing Mental Health: influencers & agencies

Marketing Mental Health: influencers & agencies

In sport, a red card usually signals bad behaviour. In 2017, Legal & General used it as a metaphor in their award-winning ‘Not a Red Card’ campaign. Speaking at a CIM event at the Eagle Lab in Cardiff, Michael Took, a Social Media Consultant for Legal &...