by glewindon | Mar 17, 2026 | Uncategorized
Are your customer and market insights based on assumptions, observations or ad hoc feedback? Have you sidelined or avoided structured market research because it’s too difficult, too expensive or you simply don’t have time? Maybe you’ve gathered lots of customer...
by glewindon | Mar 6, 2026 | Uncategorized
The results reveal the extent of the disparity between small and large businesses. In January 2026, the UK Government published the second wave of its multi-year study into relationship between data use and UK business productivity. The Department for Science,...
by glewindon | Mar 3, 2026 | Uncategorized
Confusion around what segmentation is can make it feel impossible to tackle. Many organisations find it hard to distinguish between segmenting and targeting activity, or whether they need segments or personas (short answer – it’s probably both, but they serve...
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