Glew-Ed Blog
What’s in a marketing strategy? 22 assets that will focus your marketing
Only 33% of UK SMEs have a marketing action plan and only 28% are generating sufficient leads. A marketing strategy is fundamental for business growth. But what constitutes a marketing strategy?
How planning a day out can guide your customer journey map
One of the best ways to develop a robust marketing strategy is to map the current customer journey.
Reflecting on a customer journey you’ve been on yourself can be a great way to start.
Mini Marketers: help your children understand marketing
Download a free activity pack to help children understand what marketers do. It’s a fun way to help them learn by asking, planning, mapping, investigating, calculating – even baking!
Branding: the method in the marketing madness
To market and mobilise a brand efficiently, you need a good method and that is what clear, consistent, connected branding gives you. How to get it right? This is what the branding experts say.
What does marketing strategy actually mean when it’s at home?
Marketing strategy is a term you’re probably very familiar with, but might find hard to explain. Yet there’s a lot we can apply from our approach to everyday decisions to demystify and simplify marketing strategy.
Building a brand, raising a child: musts for marketers and parents
The challenges and responsibilities of being an effective marketer are often analogous with those of raising a child. This article outlines 12 musts for those in either marketing or parenting roles.
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