Glew-Ed Blog
Take the pressure off sales by focusing on customer awareness levels
When we consider the traditional marketing funnel it’s easy to see why we feel pressured when it comes to sales. But if we flip the funnel, we move the focus from us to the customer.
Data and Marketing – Getting Started
Managing and making sense of data is a big challenge for marketers and business leaders. To get your marketing data clean, connected, sustained, legit and optimised, the DIKW hierarchy model is a great tool as it helps you to assess the questions your data is helping you to answer.
What’s in a marketing strategy? 22 assets that will focus your marketing
Only 33% of UK SMEs have a marketing action plan and only 28% are generating sufficient leads. A marketing strategy is fundamental for business growth. But what constitutes a marketing strategy?
How planning a day out can guide your customer journey map
One of the best ways to develop a robust marketing strategy is to map the current customer journey.
Reflecting on a customer journey you’ve been on yourself can be a great way to start.
Mini Marketers: help your children understand marketing
Download a free activity pack to help children understand what marketers do. It’s a fun way to help them learn by asking, planning, mapping, investigating, calculating – even baking!
Branding: the method in the marketing madness
To market and mobilise a brand efficiently, you need a good method and that is what clear, consistent, connected branding gives you. How to get it right? This is what the branding experts say.
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