Market Research and Insights
Gather and simplify the data and insights you need to be competitive and grow by carrying out cost-effective market research and streamlining your marketing processes.
How Glew can help
Glew can enrich your customer and competitor insights by carrying out or coordinating market research activities, visualising complex information in easy to understand ways, and providing strategic guidance to transform your processes and offering.
Market Research
Customer and competitor insights are more important than ever when it comes to developing a competitive offering and brand position.
As a member of the Market Research Society, Glew can help you to assess and develop valuable insights through surveys, focus groups, interviews or desk research. Results can be presented in a variety of formats, including maps, case studies, presentations or spreadsheets to suit your requirements.
Insights projects
Often organisations have a wealth of data, but no system for integrating or updating it to derive actionable insights. Likewise, there is a huge amount of publicly available data that can be drawn on in understanding the market.
Glew can work with your IT and CRM providers to organise and analyse this data, providing recommendations to guide your ongoing marketing direction.
Stories
Ogi – Telecoms Data Mapping
Mapping client and lead data to support a telecoms go-to-market strategy A fast-growth business in a highly competitive market Welsh telecoms company Ogi needed a way to understand their business clients and inform their Business Sales and Marketing Strategy. The...
Oxfam – Audience Segmentation
Delivering an audience segmentation to support a £400million charitable ambition Revisiting and diversifying audiences As part of Oxfam’s new strategy ‘Transforming for a Radically Better World’, and in the light of radically evolving social behaviour, Oxfam...
Abbeyfield – Co-living Insights
Devising an insights-led marketing strategy for an independent living provider Developing a strategic marketing foundation Housing Association Abbeyfield Bristol & Keynsham provide a novel alternative for people in later life who want to keep living independently:...
Cerebral Palsy Cymru
Supporting a children’s charity to increase engagement, reach and income Who Early intervention is essential for babies and children who have or who are at high risk of having cerebral palsy. I had the pleasure of working with Cerebral Palsy Cymru ahead of the opening...
FNF
Bridging the strategic marketing gap for a UK charity with global goals Who The Florence Nightingale Foundation (FNF) is a UK-based charity which supports the leadership development of nurses and midwives. In the 87 years they’ve been running, FNF’s programmes have...
Ogi
A sustainable insights strategy for an ambitious tech firm Who Fast-growing Welsh broadband and telephone provider Ogi saw an opportunity in Glew’s market research and insights services to help them develop the structure and rich insights they needed to drive tactical...
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Ita McNeil-Jones, Director
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Chris Lubas, Director
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Sarah Vining, Head of Brand and Engagement
Insights
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