Market Research and Insights
Gather and simplify the data and insights you need to be competitive and grow by carrying out cost-effective market research and streamlining your marketing processes.
How Glew can help
Glew can enrich your customer and competitor insights by carrying out or coordinating market research activities, visualising complex information in easy to understand ways, and providing strategic guidance to transform your processes and offering.
Market Research
Customer and competitor insights are more important than ever when it comes to developing a competitive offering and brand position.
As a member of the Market Research Society, Glew can help you to assess and develop valuable insights through surveys, focus groups, interviews or desk research. Results can be presented in a variety of formats, including maps, case studies, presentations or spreadsheets to suit your requirements.
Insights projects
Often organisations have a wealth of data, but no system for integrating or updating it to derive actionable insights. Likewise, there is a huge amount of publicly available data that can be drawn on in understanding the market.
Glew can work with your IT and CRM providers to organise and analyse this data, providing recommendations to guide your ongoing marketing direction.
Case studies
Cerebral Palsy Cymru
Supporting a children’s charity to increase engagement, reach and income Who Early intervention is essential for babies and children who have or who are at high risk of having cerebral palsy. I had the pleasure of working with Cerebral Palsy Cymru ahead of the opening...
FNF
Bridging the strategic marketing gap for a UK charity with global goals Who The Florence Nightingale Foundation (FNF) is a UK-based charity which supports the leadership development of nurses and midwives. In the 87 years they’ve been running, FNF’s programmes have...
Ogi
A sustainable insights strategy for an ambitious tech firm Who Fast-growing Welsh broadband and telephone provider Ogi saw an opportunity in Glew’s market research and insights services to help them develop the structure and rich insights they needed to drive tactical...
Lubas Medical
Who - the client Lubas Medical Ltd. provide medical training and medical staff across the UK and internationally. Over the past 20+ years, the company has built a robust brand and clientele; its Sports Trauma course was the first of its kind, and they are the...
Evans Pharmacy
Who - the client The trend towards healthier living and the Welsh Government’s commitment to fund more pharmacy services presented Evans Pharmacy with an ideal opportunity to review its brand position and establish a more integrated marketing strategy. Why Glew? Aware...
“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with. We would definitely recommend her marketing consultancy to other businesses.”
Ita McNeil-Jones, Director
"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”
Chris Lubas, Director
"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."
Emma Morgan, Founder and Director
"We’re delighted with Georgie's work. She is extremely knowledgeable and skilled in several fields and got to grips very quickly with the complexities of what we're trying to achieve.
"Georgie has added real value to the team, consistently exceeding expectations. She is a people person, likeable and a strong communicator who is sensitive to how to get the right results from others."
Sarah Vining, Head of Brand and Engagement
Glew-ed Blog
What’s in a marketing strategy? 22 assets that will focus your marketing
Only 33% of UK SMEs have a marketing action plan and only 28% are generating sufficient leads. A marketing strategy is fundamental for business growth. But what constitutes a marketing strategy?
How planning a day out can guide your customer journey map
One of the best ways to develop a robust marketing strategy is to map the current customer journey.
Reflecting on a customer journey you’ve been on yourself can be a great way to start.
Mini Marketers: help your children understand marketing
Download a free activity pack to help children understand what marketers do. It’s a fun way to help them learn by asking, planning, mapping, investigating, calculating – even baking!
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