In sport, a red card usually signals bad behaviour. In 2017, Legal & General used it as a metaphor in their award-winning ‘Not a Red Card’ campaign. Speaking at a CIM event at the Eagle Lab in Cardiff, Michael Took, a Social Media Consultant for Legal &...

Lessons from CIM Wales' event on Agile Marketing   I’m no stranger to the challenges of internal comms, particularly when it comes to geographically dispersed companies, and having met with the DevOpsGroup team previously they struck me as an ideal case study for...

The majority of start-ups and small businesses understand the importance of marketing in helping them stand out. But many have a few understandable misconceptions about it that can prevent them from growing their business in the direction they want to go. Here are...