As a business owner, you might have an idea of the number and types of clients you need to aim for. You might even have pinned your goals down to specific industries or organisation sizes. But if your approach is still to sign up ‘anyone who will pay’, it might be...

Sub brands, diversifying, niching, social media algorithms and more: marketing is a topic of concern for most new business owners, but it’s also one that continues to challenge those who have established a successful business. In this blog I answer 7 more common marketing questions.

Many of the marketing questions freelancers and business start-ups have echo those I hear from business owners who have been up and running for years, highlighting the need for a marketing strategy whatever size your business. This article contains answers to 7 of them.

Now might not be the ideal time to make radical changes to your marketing strategy, but it could be a good time to reflect on your existing plans or start putting down the foundations for a post-coronavirus marketing strategy.

Whether you love or hate the term, authenticity is good for business. But authenticity as a concept is often misunderstood and its power can be underestimated. If you can answer yes to the following three questions, it’s probably safe to say you’re of an authentic...