Many of the marketing questions freelancers and business start-ups have echo those I hear from business owners who have been up and running for years, highlighting the need for a marketing strategy whatever size your business. This article contains answers to 7 of them.

Now might not be the ideal time to make radical changes to your marketing strategy, but it could be a good time to reflect on your existing plans or start putting down the foundations for a post-coronavirus marketing strategy.

Whether you love or hate the term, authenticity is good for business. But authenticity as a concept is often misunderstood and its power can be underestimated. If you can answer yes to the following three questions, it’s probably safe to say you’re of an authentic...

In sport, a red card usually signals bad behaviour. In 2017, Legal & General used it as a metaphor in their award-winning ‘Not a Red Card’ campaign. Speaking at a CIM event at the Eagle Lab in Cardiff, Michael Took, a Social Media Consultant for Legal &...

Lessons from CIM Wales' event on Agile Marketing   I’m no stranger to the challenges of internal comms, particularly when it comes to geographically dispersed companies, and having met with the DevOpsGroup team previously they struck me as an ideal case study for...

The majority of start-ups and small businesses understand the importance of marketing in helping them stand out. But many have a few understandable misconceptions about it that can prevent them from growing their business in the direction they want to go. Here are...