Glew-Ed Blog
Using segmentation as a decision-making tool to attract and retain customers
Many organisations aren’t maximising the potential segmentation has. This article looks at the difference between segments and personas, the purposes and benefits market and customer segmentation can have, and 3 steps to get started.
Take the pressure off sales by focusing on customer awareness levels
When we consider the traditional marketing funnel it’s easy to see why we feel pressured when it comes to sales. But if we flip the funnel, we move the focus from us to the customer.
Tackling common data and marketing challenges
Managing and making sense of data is a big challenge for marketers and business leaders. But there are some simple steps you can follow to get your marketing data clean, connected, sustained, legit and optimised.
What’s in a marketing strategy? 22 assets that will focus your marketing
Only 33% of UK SMEs have a marketing action plan and only 28% are generating sufficient leads. A marketing strategy is fundamental for business growth. But what constitutes a marketing strategy?
How planning a day out can guide your customer journey map
One of the best ways to develop a robust marketing strategy is to map the current customer journey.
Reflecting on a customer journey you’ve been on yourself can be a great way to start.
Mini Marketers: help your children understand marketing
Download a free activity pack to help children understand what marketers do. It’s a fun way to help them learn by asking, planning, mapping, investigating, calculating – even baking!
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