marketing data, made doable.
Get to your goals faster with data that’s easy to access and act on.
Insights into the UK market and your customers
Glenda pulls public and owned data into interactive maps and dashboards to help you focus your marketing and growth.
Pre-loaded and bespoke maps
Glenda offers:
- pre-loaded maps containing UK public population and business data that can be filtered by different variables.
- bespoke maps which allow organisations to overlay their own data using a standard Excel template or API call.
Consultancy can be provided by Glew Marketing to help audit their data, map out their dashboard and interpret the reports.
Visually digestible stats and charts
Glenda helps organisations who feel good data is out of reach to:
- get an up-to-date measure of the market demographics and opportunity
- consolidate customer data to identify segments and patterns
- benchmark marketing performance and more easily communicate key metrics
This makes for more streamlined data, better marketing decisions and greater efficiency.
How it works
Glenda’s prototype maps and dashboards are hosted on a web app via Power BI with access provided via named Microsoft accounts.
Bespoke client maps and dashboards can pull the relevant pre-loaded maps into a new app. Owned data can then be added via a static csv file or an API call to a customer database, and the layout and design configured to your data and visual brand.
Talk to Glenda
An integrated, English/Welsh AI agent is being planned to allow users to:
- instruct Glenda on which filters to apply
- quickly derive insights from the maps
- pull on supporting documents to help interpret the data
Glenda was born out of a project to map data in the Welsh valleys, the word a blend of Glen (valley) and Da (data and good). Like its namesake, Glenda originated in Wales but is gaining popularity beyond.
Get Involved
Take the survey to share and gain insights
We’re looking for leaders and marketers to tell us about how they use data and any challenges they face, to help us open data to up more organisations. We’ll share the aggregated results with you so you can see how you compare.
Join the wait list for early access to Glenda
A prototype of Glenda is now being tested. To register your interest in trialling it and being involved in its active development, please complete your details below.
%
leaders don't have sufficient data to support growth decisions
%
of businesses don’t analyse data for new insights or knowledge
%
generate insufficient leads to achieve their objectives
Stories
Ogi – Telecoms Data Mapping
Mapping client and lead data to support a telecoms go-to-market strategy A fast-growth business in a highly competitive market Welsh telecoms company Ogi needed a way to understand their business clients and inform their Business Sales and Marketing Strategy. The...
Oxfam – Audience Segmentation
Delivering an audience segmentation to support a £400million charitable ambition Revisiting and diversifying audiences As part of Oxfam’s new strategy ‘Transforming for a Radically Better World’, and in the light of radically evolving social behaviour, Oxfam...
Abbeyfield – Co-living Insights
Devising an insights-led marketing strategy for an independent living provider Developing a strategic marketing foundation Housing Association Abbeyfield Bristol & Keynsham provide a novel alternative for people in later life who want to keep living independently:...
Insights
Take the pressure off sales by focusing on customer awareness levels
When we consider the traditional marketing funnel it’s easy to see why we feel pressured when it comes to sales. But if we flip the funnel, we move the focus from us to the customer.
Data and Marketing – Getting Started
Managing and making sense of data is a big challenge for marketers and business leaders. To get your marketing data clean, connected, sustained, legit and optimised, the DIKW hierarchy model is a great tool as it helps you to assess the questions your data is helping you to answer.
What’s in a marketing strategy? 22 assets that will focus your marketing
Only 33% of UK SMEs have a marketing action plan and only 28% are generating sufficient leads. A marketing strategy is fundamental for business growth. But what constitutes a marketing strategy?
Contact
07950 359965
Ty Merlin, Caerphilly Business Park, Van Rd, Caerphilly CF83 3GS
Start connecting
Get in touch for a free half hour consultation today