Whether you love or hate the term, authentic marketing is undeniably good for business. But authenticity as a concept is often misunderstood and its power can be underestimated.
If you can answer yes to the following three questions, it’s probably safe to say you’re of an authentic marketing mindset.
- Does your organisation believe in being open and transparent?
- Would you describe your organisation’s practices as ethical and honest?
- Do you believe you have something genuine to offer your clients or end users?
But what does marketing authentically really mean, and why is it so vital for business success?