Questions to help steer your marketing through coronavirus

When will all this end? When can we get back to business? How is this going to affect us in the long run?

The coronavirus outbreak has thrown up many questions we just can’t answer. But there are some questions you can address in relation to your marketing strategy to prepare your business for whatever lies in store.

Continue reading Questions to help steer your marketing through coronavirus

Why authentic marketing is so powerful for business

Whether you love or hate the term, authentic marketing is undeniably good for business. But authenticity as a concept is often misunderstood and its power can be underestimated.

If you can answer yes to the following three questions, it’s probably safe to say you’re of an authentic marketing mindset.

  • Does your organisation believe in being open and transparent?
  • Would you describe your organisation’s practices as ethical and honest?
  • Do you believe you have something genuine to offer your clients or end users?

But what does marketing authentically really mean, and why is it so vital for business success?

Continue reading Why authentic marketing is so powerful for business

How to focus your marketing strategy this year

If one of your resolutions this year is to have more of a strategy when it comes to marketing your small business, you’re not alone.

A recent survey by Salesforce found the biggest challenges to UK SMEs were ‘generating sales’ and ‘marketing’ – in that order. Ironically, due to the pressure to attract new business, marketing is often pushed down the list. Continue reading How to focus your marketing strategy this year