How to focus your marketing strategy this year

If one of your resolutions this year is to have more of a strategy when it comes to marketing your small business, you’re not alone.

A recent survey by Salesforce found the biggest challenges to UK SMEs were ‘generating sales’ and ‘marketing’ – in that order. Ironically, due to the pressure to attract new business, marketing is often pushed down the list. Continue reading How to focus your marketing strategy this year