Marketing Strategy
Avoid marketing overwhelm and uncertainty for you and your team by structuring your marketing plan and keeping it up to date with interactive reviews.
How Glew can help
Glew can help you develop a robust, evidence-based marketing strategy which connects your marketing activity directly to your business goals, engages internal teams and stakeholders, and simplifies your marketing decisions.
Marketing Strategy development
Whether it’s a simple one page plan that everyone can quickly get on board with, or a full blown strategy document to support funder or stakeholder needs, any strategic marketing approach is better than none.
You may be looking to increase your leads or improve your conversion or retention rate, or simply check that you’re on the right track; spending time reviewing where you’ve been and where you want to go will help you identify opportunities you might not have considered as well as highlighting where you could be saving money and time.
Strategy sessions
Glew’s outsourced strategy sessions are a great way to bring your employees together to objectively reflect on what you’re doing and create succinct action plans and visual outputs. They can also help to develop buy-in with senior stakeholders and board members.
Strategy sessions can be carried out in your offices or virtually. The focus can be adapted according to your needs but can include persona development, brand positioning/ messaging, specific product/ service approaches, stakeholder analysis and target audience analysis.
Stories
Ogi – Telecoms Data Mapping
Mapping client and lead data to support a telecoms go-to-market strategy A fast-growth business in a highly competitive market Welsh telecoms company Ogi needed a way to understand their business clients and inform their Business Sales and Marketing Strategy. The...
Oxfam – Audience Segmentation
Delivering an audience segmentation to support a £400million charitable ambition Revisiting and diversifying audiences As part of Oxfam’s new strategy ‘Transforming for a Radically Better World’, and in the light of radically evolving social behaviour, Oxfam...
Abbeyfield – Co-living Insights
Devising an insights-led marketing strategy for an independent living provider Developing a strategic marketing foundation Housing Association Abbeyfield Bristol & Keynsham provide a novel alternative for people in later life who want to keep living independently:...
Cerebral Palsy Cymru
Supporting a children’s charity to increase engagement, reach and income Who Early intervention is essential for babies and children who have or who are at high risk of having cerebral palsy. I had the pleasure of working with Cerebral Palsy Cymru ahead of the opening...
FNF
Bridging the strategic marketing gap for a UK charity with global goals Who The Florence Nightingale Foundation (FNF) is a UK-based charity which supports the leadership development of nurses and midwives. In the 87 years they’ve been running, FNF’s programmes have...
Ogi
A sustainable insights strategy for an ambitious tech firm Who Fast-growing Welsh broadband and telephone provider Ogi saw an opportunity in Glew’s market research and insights services to help them develop the structure and rich insights they needed to drive tactical...
“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with. We would definitely recommend her marketing consultancy to other businesses.”
Ita McNeil-Jones, Director
"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”
Chris Lubas, Director
"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."
Emma Morgan, Founder and Director
"We’re delighted with Georgie's work. She is extremely knowledgeable and skilled in several fields and got to grips very quickly with the complexities of what we're trying to achieve.
"Georgie has added real value to the team, consistently exceeding expectations. She is a people person, likeable and a strong communicator who is sensitive to how to get the right results from others."
Sarah Vining, Head of Brand and Engagement
Insights
Take the pressure off sales by focusing on customer awareness levels
When we consider the traditional marketing funnel it’s easy to see why we feel pressured when it comes to sales. But if we flip the funnel, we move the focus from us to the customer.
Data and Marketing – Getting Started
Managing and making sense of data is a big challenge for marketers and business leaders. To get your marketing data clean, connected, sustained, legit and optimised, the DIKW hierarchy model is a great tool as it helps you to assess the questions your data is helping you to answer.
What’s in a marketing strategy? 22 assets that will focus your marketing
Only 33% of UK SMEs have a marketing action plan and only 28% are generating sufficient leads. A marketing strategy is fundamental for business growth. But what constitutes a marketing strategy?
Contact
07950 359965
Ty Merlin, Caerphilly Business Park, Van Rd, Caerphilly CF83 3GS
Start connecting
Get in touch for a free half hour consultation today