It may not be desirable or feasible for you to employ senior marketing expertise in-house. In these situations, an outsourced marketing consultant can be a valuable addition to your team.
How Glew can help
Glew can help you implement and monitor your marketing strategies and plans, calling on a fantastic network of talented and reputable partners when needed.
My marketing management service helps you get the marketing processes you need in place, such as design proposals, software commissions, and social media guidelines, as well as detailed campaign plans. I can also project manage new design or development projects.
This service usually includes between 2-6 days of contact per month and includes ongoing strategic guidance and reporting to keep your strategy on track and delivering.
Getting your employeesmon board with marketing will make reaching your goals much less resource-intensive as well as helping you attract great talent in future too.
My marketing and brand positioning workshops can be a great way to bring your employees together to reflect on what you’re doing, and make for an ideal ‘away day’. They can also help when it comes to communicating with your senior stakeholders and board members.
"Georgie’s Marketing Strategy and Action Plan was based on an intensive workshop with the team and a detailed audit of the Trust’s Business Strategy, action plans, and analysis of the social media accounts and customer usage of the venues. Georgie very quickly had a good understanding of the business, what the Trust was doing well and where it needed to improve. Georgie is extremely knowledgeable, but was able to explain complex approaches in a very easy to understand way."
Sally Church, Interim CEO
“Georgie’s work has allowed us to add value to the service we provide over and above what a mainstream recruitment firm does. It’s also been good to have her external perspective on the business and guidance to ensure we’re doing things right. Georgie is conscientious in all she does and very easy to work with. We would definitely recommend her marketing consultancy to other businesses.”
Ita McNeil-Jones, Director
"Georgie was a great help in focusing our strategy and giving us a structure to work with. Since our marketing assistant has had the focused schedule, we’ve really gained traction. The number of web visitors has consistently increased and our online sales since the start of the year have also increased significantly.”
Chris Lubas, Director
"The Franchise Marketing Guide that Georgie produced has been a great help. One of our fastest growing franchisees spoke at our recent AGM to inspire other franchisees. Describing it as 'a fantastic tool' she explained how she followed the guide step-by-step to set up and promote her first classes; she was fully booked by the time she launched. She then repeated the process in a new area with the same success."
Emma Morgan, Founder and Director
Sub brands, diversifying, niching, social media algorithms and more: marketing is a topic of concern for most new business owners, but it’s also one that continues to challenge those who have established a successful business. In this blog I answer 7 more common marketing questions.
Many of the marketing questions freelancers and business start-ups have echo those I hear from business owners who have been up and running for years, highlighting the need for a marketing strategy whatever size your business. This article contains answers to 7 of them.
Now might not be the ideal time to make radical changes to your marketing strategy, but it could be a good time to reflect on your existing plans or start putting down the foundations for a post-coronavirus marketing strategy.
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