by glewindon | Mar 5, 2024 | Uncategorized
This year’s International Women’s Day (IWD) presents marketers with many opportunities, but as with power, opportunity comes with great responsibility. IWD is an annual global campaign that celebrates women’s achievements and celebrates progress towards gender...
by glewindon | Oct 24, 2023 | Uncategorized
How does the thought of marketing your business on LinkedIn or at events make you feel? Anxious? Intimidated? Overwhelmed? These were some of the words that came up during a recent workshop I ran with some business owners who identified as having introvert tendencies....
by glewindon | Oct 18, 2023 | Uncategorized
Wales Tech Week 2023 Technology Connected’s Welsh technology showcase event came to the ICC in Newport for the first time this week, and it was an impressive affair. It would seem, as the keynote speaker at the Women in Tech lunch Dr Parves Khan said, that...
by glewindon | Jul 17, 2023 | Uncategorized
‘Marketing’s strategic importance continues to rise’ This was Marketing Week’s headline when it announced the results of its annual career and salary survey earlier this year. Their findings that 2 in 3 marketers feel their work is having a greater impact and 3 in 5...
by glewindon | Jun 9, 2023 | Uncategorized
How confident are you that you’re using the right marketing tactics in the right proportion? Marketers and business leaders face a paradox of choice when it comes to deciding which marketing activities to invest in. But being selective with the marketing tactics which...
by glewindon | May 23, 2023 | Uncategorized
This is me experiencing punting in Oxford, last year (on the left) and this year (on the right). The difference, other than that I’m commandeering a bottle of prosecco this year instead of a punt, is that I decided to let someone more experienced take the steer....
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