by glewindon | Oct 9, 2024 | Uncategorized
A recent study found that only 33% of UK SMEs have a marketing action plan. 2 in 3 aren’t connecting their marketing to their business goals. It’s not surprising that 72% of the 2,000 decision-makers surveyed said they weren’t generating sufficient leads...
by glewindon | Sep 11, 2024 | Uncategorized
One of the best ways to develop a robust marketing strategy is to map the current customer journey – reflecting on a customer journey you’ve been on yourself can be a great way to start. In one of my #MiniMarketers worksheets, I asked my kids to reflect on a...
by glewindon | Jul 18, 2024 | Uncategorized
Do your children know what marketing professionals do? For most, the answer is ‘probably not’; we don’t have the easiest jobs to explain. Under my guise of Marketer Mum I’ve devised a 6 activities to help children become ‘Mini...
by glewindon | Jul 15, 2024 | Uncategorized
If branding is the method, marketing is the mobilisation. That was the way Stephen Houraghan articulated the link between the roles of branding and marketing in a recent Brand Master podcast interview with Seth Godin, and it resonated with me. To market and mobilise a...
by glewindon | Jun 23, 2024 | Uncategorized
Marketing strategy is a term you’re probably very familiar with, but might find hard to explain. One of my goals as a strategic marketing consultant is to demystify marketing so that more organisations can benefit from the clarity and cost savings a strategic approach...
by glewindon | Mar 9, 2024 | Uncategorized
All too often I find the challenges and responsibilities of being an effective marketer mirror those of an effective parent. There’s an analogous relationship between building a brand and raising a child. Here are 12 musts which can apply to marketing and...
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