If one of your resolutions this year is to have more of a strategy when it comes to marketing your small business, you’re not alone.
A recent survey by Salesforce found the biggest challenges to UK SMEs were ‘generating sales’ and ‘marketing’ – in that order. Ironically, due to the pressure to attract new business, marketing is often pushed down the list.
Worse, many businesses skip the strategic marketing process and launch straight into marketing tactics without any real understanding or confidence in whether they’ll deliver a return. While tests have their place in the marketing process, this kind of trial and error can be damaging to your brand and put unnecessary pressures on your time.
The following infographic outlines 5 steps you can take to make sure your marketing tactics are strategic and aligned to your business goals, whether it’s winning new clients, retaining existing ones, or launching new products or services.